About the Role
• Develop and implement comprehensive digital marketing strategies to achieve company goals.
• Create, monitor, and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads.
• Conduct keyword research and implement SEO strategies to improve website rankings and visibility.
• Collaborate on content creation and marketing initiatives for blogs, social media, and email campaigns.
• Plan and execute social media strategies to engage audiences and analyze performance metrics.
• Design and implement email marketing campaigns to nurture leads and improve customer retention.
• Maintain and optimize website functionality and user experience to drive traffic and conversions.
• Track and analyze campaign performance using tools like Google Analytics and generate actionable reports.
• Conduct market research and competitor analysis to adapt and refine marketing strategies.
• Manage the marketing budget effectively to maximize ROI on all campaigns.
Requirements
A bachelor’s degree in Marketing, Business Administration, or a related field.
At least 2 years of hands-on experience in executing and managing digital marketing campaigns.
Proficiency in tools like Google Ads, Google Analytics, and SEO software such as SEMrush or Ahrefs.
Strong knowledge of social media platforms and advertising tools for Facebook, Instagram, LinkedIn, and others.
Excellent analytical skills with a data-driven approach to measure and improve campaign performance.
Ability to manage multiple projects effectively with strong project management and organizational skills.
Certifications in Google Ads, Meta Blueprint, or other digital marketing platforms are highly preferred.
About the Company
We are looking for a skilled and experienced Digital Marketing Associate to drive the planning, execution, and optimization of our digital marketing strategies. The ideal candidate will have a strong grasp of digital advertising platforms, be proficient in analysing campaign performance, and ensure that marketing initiatives are aligned with our overall business goals.